Tag Archive for Oh advertising you so crazy

Cats may like the smell of poop

Cats can’t talk and may like the smell of poop, according to evidence cited by Arm & Hammer in its lawsuit against Clorox. The makers of Super Scoop are suing the makers of Fresh Step for claiming in an ad (see creepy screen cap above) that cats think Fresh Step is better at eliminating odors.

From the court documents filed by the makers of Super Scoop, a sand that cats eliminate waste onto:

The Clorox advertisements are unambiguous that the judges of whether Fresh Step is superior at eliminating odors are cats, not people.

But cats do not talk, and it is widely understood in the scientific community that cat perception of malodor is materially different than human perception … It is not possible scientifically to determine whether cats view one substance to be more or less malodorous than another substance.

You heard it here first. Cats do not talk (but possibly can talk?) and if they could, perhaps they would say that they enjoy the smell of poop.

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